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November 30, 2020 5:00PM - 6:00PM — Research Methods and Data Science Meetup

Using Text for Marketing Insights

Event Details

The digitalization of marketing and other business functions has generated a wealth of textual data with valuable business insights. The data include user-generated-content (UGC) reviewing product performance, dialogs documenting customer service interaction, financial reports explaining performance and strategy, and so forth. Companies and researchers are scrambling for natural language processing (NLP) to distill insights from the textual data. However, data analysts, especially those who mostly use econometrics and multivariate statistics, may not have NLP in their toolset because many breakthroughs in the NLP technique are very recent.

In the webinar, we will survey the general applications of NLP in marketing research and discuss their technical foundations. Besides, we also have assembled learning materials for interested attendees who want to further their NLP knowledge. In sum, the webinar aims to lower the learning curve of NLP for attendees who are new to this area.

  • Monday — November 30, 2020
    5:00PM - 6:00PM
  • Virtual

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The Organizer

Research Methods and Data Science Meetup

This Research Methods and Data Science (RMDS) meetup group is devoted to make big data & AI useful, and to promote big data technologies. It is a meet-up group bringing together people from research methodology, data science, data professional services, AI and computing in the greater Los Angeles area.

The focus of the group is about utilizing big data & AI technologies to improve data analytics & research for social good, and to promote research methods and data science innovation. On a regular base, we run workshops on big data analytics that can be applied to model and visualize open data and other complicated big data sets. Also, we will organize special meetings to discuss special data science projects, as well as data science automation and augmentation.

Location information

Parking Information

Parking is not provided unless otherwise noted in the event description. Near the venue, there should be convenient public parking lots, street parking, or metered spaces nearby.


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November 30, 2020 5:00PM - 6:00PM — Research Methods and Data Science Meetup

Using Text for Marketing Insights

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