Event Details
Until recently, augmented reality has been the stuff of science fiction. In 1956, Philip K. Dick’s “The Minority Report” predicted the coming of AR as literally being able to have information at your fingertips. Like Dick’s AR display, the 1977 hologram image of Princess Leia in Star Wars is now a reality. That said, the first appearance of AR actually goes back to 1862 and the concept of Pepper’s Ghost, an illusion effect made for amusement parks and museums. In the early 1950’s, Pepper’s Ghost was used in the early development of the teleprompter.
Since then, advances in both AR and virtual reality have progressed from military uses in the 80’s such as the virtual training cockpit to today’s consumer wearables and mobile apps. The trend of heavy investment in augmented reality by Google, Apple, and Facebook are indicative that distinct from VR, AR benefits from a pre-existing install base of smartphones and is not dependent on external display systems. According to Deloitte, AR stands to potentially be marketing’s next trillion-dollar business with annual revenues expected to be almost $700 billion by 2025.
- Friday — September 21, 2018
8:15AM - 9:30AM - Cross Campus
85 N Raymond Ave
Pasadena, CA 91103
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The Organizer
Friday Morning Coffee Meetup
Friday Morning Coffee Meetup is a weekly speaker series that highlights local innovators and provides the local community an inside look on the innovation happening in our city.