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News Roundup - August 29, 2017

By Innovate Pasadena Staff — August 29, 2017

In Case You Missed It!


URB-E and Innovate Pasadena Team Up to Raise Money for STEAM

Pasadena-based URB-E and Innovate Pasadena have teamed up to raise money for STEAM education for elementary school kids in the first annual Connect URB-E Derby with trophies donated by Supplyframe DesignLab. Teams will compete in a relay race while riding URB-Es in Pasadena. All proceeds from Team registration go to and Math Academy. LEARN MORE and REGISTER YOUR TEAM

PCC Promise Debuts this Fall

When it was announced in March, the PCC Promise was heralded as a chance to broaden access to education to young people across Pasadena City College’s service area. The program offers one year of tuition-free education to students who meet eligibility guidelines. READ MORE

U.S. News & World Report Names Huntington Hospital 4th Best Hospital in Los Angeles and 9th in California

Huntington Hospital has once again been recognized as a Best Hospital for 2017-18 Los Angeles and California by U.S. News & World Report. The annual Best Hospitals rankings, names Huntington Hospital the fourth "Best Hospital" in the greater Los Angeles area. The hospital was also named 9th "Best Hospital" overall in California and was ranked among the best in the country in gynecology and urology. READ MORE

WeWork just raised another $4.4 billion from SoftBank

WeWork has raised $4.4 billion in funding from SoftBank Group and SoftBank Vision Fund, the office sharing startup announced Thursday. READ MORE

Pasadena-based URB-E Expands to USC Campus

The URB-E Mobility Hub, set to open in the USC Village this summer, aims to provide students and faculty with the information and tools to help make their commutes and travel times a little easier. READ MORE


Caltech To Construct World-Class Neuroscience Institute

The California Institute of Technology (Caltech) hopes to soon unlock some of the greatest mysteries of the human mind. Thanks to a $115 million gift Pasadena’s world-class hub of science and engineering will soon have a brand-new, state-of-the-art research/classroom building. READ MORE

Pioneer of "Directed Evolution" Wins Lifetime Achievement Award

Frances Arnold, the Dick and Barbara Dickinson Professor of Chemical Engineering, Bioengineering and Biochemistry, is being honored with the Society of Women Engineers' 2017 Achievement Award. The society's highest award, the Achievement Award is given out every year to a "woman who has made an outstanding technical contribution for at least 20 years in a field of engineering." READ MORE

Voyager Spacecraft Celebrates 40 Years in Space

Forty years ago, on August 20, 1977, NASA's Voyager 2 spacecraft launched into space on a mission to explore the mysteries of the outer planets. New video highlights Caltech's Ed Stone, long-time project scientist for the mission. READ MORE


People of Ad Tech: UberMedia CMO Michael Hayes

Pasadena-based UberMedia CMO and CRO Michael Hayes tells WIT Strategy Partner Bill Brazell that his company’s recent strategic acquisition of Cintric will enable UberMedia to double down on business intelligence and geospatial analytics — thereby gaining a deeper understanding of consumers’ hearts, and helping retailers understand how their marketing spend is performing. WATCH the VIDEO

OpenX Delivers Advanced Mobile SDK to Market

Pasadena-based OpenX, a global technology leader in creating programmatic advertising marketplaces that drive superior monetization, announced today that its Mobile SDK entered General Availability following strong early results for mobile app publishers. The company also shared insights from one of the world’s top entertainment applications that participated in the beta, showing significant double digit CPM and revenue increases after integrating the SDK. READ MORE

UberMedia CEO Gladys Kong Talks Location Data on CIO from IDG

Back to school isn’t just about yellow buses, backpacks and pencils. For colleges as well as the cities and businesses that surround campuses, it means an influx of students and dollars. The fact that just about all of those people will be carrying mobile devices means there’s far more data available than ever before that can help local businesses get a better handle on who’s in town and uncover potential opportunities. READ MORE

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