Pricing is one of the most powerful growth tools in an entrepreneur's toolkit, but also one of the most misunderstood and underutilized. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.
Being able to build an effective pricing strategy is a critical success factor for any company. This talk challenges perceptions of pricing - what it is and is not - and begin laying the groundwork to building price into your company's growth strategy to drives sustainable business goals.
Speaker — Ed Lee
Ed Lee is a pricing and go-to-market specialist and trusted advisor to leading companies and brands. He is the founder of HelloAdvisr, a growth consultancy helping companies and leadership teams use pricing and monetization to build high-impact profit growth strategies.
Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and world’s leading expert in pricing. Ed is also regularly invited to teach and speak at leading institutions including UCLA, USC, UC, San Diego, and Techstars.
Ed received his MBA from Oxford University, MSc from the London School of Economics, and BA from UCSD.
HelloAdvisr has also launched a new eBook “How To Design A High-Impact Pricing Strategy”. The eBook guides entrepreneurs and businesses to design a pricing strategy geared toward business goals, success factors to help get the most out of your pricing strategy, case studies and more.
- Wednesday — October 16, 2019
10:00AM - 12:00PM
- Pasadena Towers
55 S Lake Ave
Pasadena, CA 91101
Bixel Exchange is Los Angeles' Center for Innovation & Technology. We are hosted at the Los Angeles Area Chamber of Commerce. Talent is equally distributed. Opportunity is not. We connect underserved talent to opportunity through entrepreneurship and workforce development. We do this through our two core programs: the L.A. Tech Talent Pipeline & Startup LAunch.