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September 15, 2020 11:00AM - 12:00PM — Research Methods and Data Science Meetup

How BEN Built an AI Business from an Entertainment & Marketing Company

Event Details

Known as one of the pioneers in the influencer marketing industry, Ricky Ray Butler has been a driver of change across both social media and the entertainment technology landscape. In 2016, he sold his company, Plaid Social Labs, to Bill Gates and has been a catalyst for transformative change in the product placement industry since the acquisition. In 2018, Ricky was appointed CEO of BEN and within the year announced the development of proprietary deep learning neural networks to help brand marketers better predict and improve upon the success of their campaigns. In this session, Ricky will dive into the how and why BEN was transformed into an AI company. BEN’s Head of Artificial Intelligence, Tyler Folkman, will dive into the recent advancements of BEN’s technology as the company continues to expand its capabilities. Attendees will leave this session with a greater understanding of how entertainment will be the future of advertising, thanks to AI.

  • Tuesday — September 15, 2020
    11:00AM - 12:00PM
  • Virtual

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The Organizer

Research Methods and Data Science Meetup

This Research Methods and Data Science (RMDS) meetup group is devoted to make big data & AI useful, and to promote big data technologies. It is a meet-up group bringing together people from research methodology, data science, data professional services, AI and computing in the greater Los Angeles area.

The focus of the group is about utilizing big data & AI technologies to improve data analytics & research for social good, and to promote research methods and data science innovation. On a regular base, we run workshops on big data analytics that can be applied to model and visualize open data and other complicated big data sets. Also, we will organize special meetings to discuss special data science projects, as well as data science automation and augmentation.

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Parking Information

Parking is not provided unless otherwise noted in the event description. Near the venue, there should be convenient public parking lots, street parking, or metered spaces nearby.

Virtual

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September 15, 2020 11:00AM - 12:00PM — Research Methods and Data Science Meetup

How BEN Built an AI Business from an Entertainment & Marketing Company

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