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October 12, 2018 7:00PM - 10:00PM — Ayzenberg Group

Hit + Run Live Screen-Printing + Music

Event Details

XR—a spectrum of ‘extended’ reality that includes virtual reality (VR) and augmented reality (AR)—three-dimensionalizes the virtual world. After a half-century of computing in 2D, we are suddenly adding in the full expression of our bodies and our understanding of space.

The advent of mainstream immersive technologies is the single greatest amplification of human capability since the discovery of fire, a paradigm shift so massive we’ve only just begun to taste its impact. Marshall McLuhan famously claimed that “the medium is the message”—that the “message” inherent in any technology is the change of pace or pattern it introduces into human reality.

So what happens when reality itself is the medium?

For a question that big, we turn to the artists and storytellers: the visionaries who leapt over a precipice and into new worlds without any idea where they might land. And it deserves note that this leap takes a tremendous amount of courage. The work in this exhibition is unlike anything you’ve encountered, and it’s a sneak peek of the reality you’ll soon inhabit on a daily basis.

XR is still nascent, but as the art in this exhibition resoundingly asserts: not for much longer.

  • Friday — October 12, 2018
    7:00PM - 10:00PM
  • sp[a]ce
    49 E Walnut St
    Pasadena, CA 91103
    View Map

The Organizer

Ayzenberg Group

We’re a Frontline agency. Creative, driven by data, shared with vision. Listening. Creating. Sharing. Nimbly bringing it all together: that’s what we do. And we can do it for you.

Location information

Parking Information

Parking is not provided unless otherwise noted in the event description. Near the venue, there should be convenient public parking lots, street parking, or metered spaces nearby.

49 E Walnut St
Pasadena, CA 91103

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October 12, 2018 7:00PM - 10:00PM — Ayzenberg Group

Hit + Run Live Screen-Printing + Music

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