Event Details
How do businesses sustainably grow?
Whether you're a startup founder trying to improve your odds of success, or a Fortune 100 businessperson looking for ways to optimize an already sustainable business, you will benefit from understanding the ways you acquire customers and generate revenue from them.
I wrote a book to help with this process. In it, I show methods to assess and calculate Customer Acquisition Costs (CAC), Lifetime Value (LTV), and more. Looking at case studies from a wide range of business types, I also show how metrics can vary depending on situation and goals.
This talk will be a synopsis of topics covered in the book Growth Units (https://startupsunplugged.com/... this talk you will learn:
- Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
- How to manage the cost of growth along with potential value generated.
- The difference between growing and scaling a business.
- Why food delivery businesses with good unit economics shut down.
- The difference between taxi and rideshare business models.
- Why it made sense for data storage companies to launch too soon.
- How varied business types, including mobility, consumer packaged goods, organized crime, art, subscriptions, mattress stores, food delivery, and more thrive or struggle because of these metrics.
If you don't know me, I'm Paul Orlando. I built and operated startup accelerators in Los Angeles, Hong Kong, and Rome, and teach at the University of Southern California.
Speaker — Paul Orlando
Paul Orlando has led startup accelerators on three continents. He is Adjunct Professor of Entrepreneurship at the University of Southern California and runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty. Paul advises the Fortune 500 and funded startups on internal product innovation, rapid experimentation and growth. He wrote the book Growth Units about lifetime value and customer acquisition. Paul has degrees from Cornell and Columbia and was a winner at the TechCrunch Disrupt Hackathon. He studies unintended consequences in tech.
- Monday — October 19, 2020
5:30PM - 6:30PM - Virtual
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