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November 23, 2021 2:30PM - 4:00PM — Pasadena SBDC

Basics of SEO & Web Analytics

Event Details

Are you looking to get more traffic to your website from Google search?

Curious how to measure the effectiveness of your SEO activity?

Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website for Google, and measure the success of your SEO and marketing campaigns.

In this seminar:
• What is SEO?
• On-page vs. off-page SEO
• The importance of rankings
• How to identify profitable keywords
• The difference between local and national SEO
• How to measure website traffic and success
• An overview of Google analytics and Google search console
• Conversions and conversion measurement

  • Tuesday — November 23, 2021
    2:30PM - 4:00PM
  • Virtual

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The Organizer

Pasadena SBDC

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs and services are offered to the public on a nondiscriminatory basis. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Location information

Parking Information

Parking is not provided unless otherwise noted in the event description. Near the venue, there should be convenient public parking lots, street parking, or metered spaces nearby.


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November 23, 2021 2:30PM - 4:00PM — Pasadena SBDC

Basics of SEO & Web Analytics

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