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August 13, 2020 10:00AM - 12:00PM — Pasadena SBDC

Basics of Search Engine Optimization

Event Details

Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on the two main types of SEO and which can have the biggest impact on your search rankings. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website for Google, and improve your backlink profile. These techniques can be used both for local businesses and ecommerce businesses alike.

In this seminar:

  • What is SEO?
  • On-page vs. off-page SEO
  • The importance of rankings
  • How to identify profitable keywords
  • The difference between local and national SEO
  • Link-building techniques
  • Free must-have SEO tools

Presented by: Colin Smith

*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.

  • Thursday — August 13, 2020
    10:00AM - 12:00PM
  • Virtual

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The Organizer

Pasadena SBDC

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs and services are offered to the public on a nondiscriminatory basis. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Location information

Parking Information

Parking is not provided unless otherwise noted in the event description. Near the venue, there should be convenient public parking lots, street parking, or metered spaces nearby.

Virtual

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August 13, 2020 10:00AM - 12:00PM — Pasadena SBDC

Basics of Search Engine Optimization

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