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Date(s) - 09/28/2017
6:00 pm - 8:00 pm

Cross Campus Pasadena

Thursday, August 17, 6:00 PM to 8:00 PM
Cross Campus, 85 N. Raymond Avenue, Pasadena, CA

Psychological research shows that simple experiences are more pleasurable, more intelligent and safer. Simplicity also affects the way we make decisions and our health by reducing stress and adrenaline. While medical treatments have become better and more effective, the healthcare system has become overly complex and stressful for patients. But the maturing field of UX design and advances in conversational interfaces and machine learning can change all that. Using methods in empathic design, UX designers can create healthcare experiences that allow patients to interact with complex systems in ways that are more more simple and more humane. This has the potential to deliver tremendous benefits to both patients and medical providers, revolutionizing our healthcare system.

Mark Breitenberg is the Director of Business Development at Interactivism. He is the former President of the World Design Organization, Dean of Undergraduate Education at ArtCenter College of Design, and Provost of California College of the Arts in San Francisco. He is also a founding board member of Innovate Pasadena and is currently serves as co-chair of Development. He has published widely on design education, innovation and creativity, as well as Shakespeare and literary history in a former life. He holds a PhD. in Literature and Critical Theory from the University of California, San Diego.

Julian Scaff is a design director with expertise in UX, UI, IxD, creative strategy and futurecasting at Interactivism. He has a BA in Media Studies from Pitzer College, an MA in Film and Television from UCLA, and an MFA in Art and Design from the Dutch Art Institute. He serves on the board for NELAUX and is the Design and Innovation Advisor for Designing Nation. RSVP