Event Details
Thursday, September 28, 6:00 PM to 8:00 PM
Cross Campus Pasadena, 85 N. Raymond Avenue, Pasadena, CA
Psychological research shows that simple experiences are more pleasurable, more intelligent and safer. Simplicity also affects the way we make decisions and our health by reducing stress and adrenaline. While medical treatments have become better and more effective, the healthcare system has become overly complex and stressful for patients. But the maturing field of UX design and advances in conversational interfaces and machine learning can change all that. Using methods in empathic design, UX designers can create healthcare experiences that allow patients to interact with complex systems in ways that are more more simple and more humane. This has the potential to deliver tremendous benefits to both patients and medical providers, revolutionizing our healthcare system.
Mark Breitenberg - Director, Business Development at Interactivism
Mark is a writer, design educator and international design advocate. He is the former President of the World Design Organization, where he led the creation of the World Design Impact Prize. He served as the Dean of Undergraduate Education and Special Assistant to the President at ArtCenter College of Design, where he co-founded the Create Change Design Forums in China and received the “1,000 Talents Award” from the Chinese government. He was also the Provost at California College of the Arts in San Francisco. Mark is a founding board member and co-chair of Development for Innovate Pasadena. He has published widely on design education, innovation and creativity, as well as Shakespeare and literary history in a former life. He holds a PhD. in Literature and Critical Theory from the University of California, San Diego.
Julian Scaff - Director, Design at Interactivism
Julian is a design director with expertise in UX, UI, IxD, creative strategy and futurecasting. He has a BA in Media Studies from Pitzer College, an MA in Film and Television from UCLA, and an MFA in Art and Design from the Dutch Art Institute. Early in his career he worked as a designer at NASA/JPL and Idealab, and was a creative director at JobTrak, Monster.com, and the non-profit Blue Planet United. For the past decade Julian has taught interactive media and design at universities in the Netherlands, Beirut, Qatar, St. Louis, and Los Angeles. Julian’s public speaking includes a TEDx talk titled “Designing Change for Good” on the need for design thinking to tackle the large, complex problems facing the world, and a keynote address at the Wonder Women Tech conference on the need for gender equality in the tech industry. He serves on the board for NELAUX and is the Design and Innovation Advisor for Designing Nation. RSVP
- Thursday — September 28, 2017
6:00PM - 8:00PM - Cross Campus Pasadena
87 N Raymond Ave
Pasadena, CA 91103
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