Event Details
Join us for coffee and to hear Apryl DeLancey speak on “Big Data? It's all about the RIGHT data!”
It's hard to miss the hype about Big Data. Marketers have access to so much data about their consumers that it's easy to get lost and assume that every little piece is important. Honestly, it's not about Big Data, but the Right Data. This talk will provide examples of how Big Data is not always necessary and simple ways that any marketer - with or without a background in numbers - can derive deep insights from readily available and simple data points.
Apryl DeLancey is the President of Social Age Media, a digital marketing agency. Her advanced degree in the sciences and statistics means that Apryl's approach to marketing challenges is firmly rooted in logic and mathematical trends. While there is a definite art to her digital strategy recommendations, her background gives clients the confidence to know that there is data to support the insights she recommends. In 2013, Apryl won awards from UWire, PR News, and the Holmes Report for her digital campaigns with the Marriott hotels. She was also part of the team that launched the successful Nissan/Infiniti social presence with TBWA\Chiat\Day.
Learn more at Meetup.
- Friday — November 07, 2014
8:15AM - 9:45AM - Pasadena Convention Center
300 E Green St
Pasadena, CA 91101
View Map